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Havas Market

Limitless Performance

Havas Market enables brands to adapt fast and win big by unlocking the limitless potential of people and technology to outperform the competition.

What we do

  • Paid search
  • Display and video
  • SEO
  • Digital PR
  • Social media (organic, paid, commerce)

Channel activation

We create award-winning digital campaigns to connect with your audiences wherever and whenever they are online.

We have partnered with ambitious brands for 20 years, enabling them to reach their customers and true business potential across multiple channels. Our strategic relationships with key media partners such as Google, Meta, Amazon and TikTok enhance our team's extensive expertise.

  • Marketplaces
  • Social commerce
  • D2C
  • Reward hubs
  • Retail media

Retail and commerce

We simplify the process of launching and maintaining your retail platforms to create seamless and connected commerce experiences.

Our commerce experts are passionate about meeting customers where it matters most. Discovering the most impactful moments means we can ensure each move counts wherever customers are on their commerce journey.

Strategy and planning

We pull the right levers to drive business growth.

We work people-first, not channels. Our connected planning system, Converged, integrates planning, strategy, activation, and measurement to create a unified audience approach. Our strategies resonate across every digital and commerce channel touchpoint, delivering transformative results for brands and personalised online experiences for customers.

  • Global growth strategy
  • Multilingual campaign management
  • Translation and localisation

Global expansion

We deliver international campaigns that connect authentically with local cultures, customs, and dialects for superior performance.

Our native-speaking teams have taken businesses global for over two decades. The team’s deep knowledge of internationalisation is enhanced by access to exclusive data and tech, allowing us to devise truly localised digital strategies with authentic campaign activation.

Strategic consultancy

We work with c-suite and marketing leadership to craft next-generation approaches to performance media and commerce.

We help you ask the right questions: work backwards from the audiences your brand is trying to engage with and extract actionable insights from data. Our experts analyse the best ways to activate digital channels so they deliver meaningful growth.

  • Data strategy
  • Data insights
  • Data activation
  • Measurement and visualisation
  • Tech solutions

Analytics, data and technology

We use data and insights to outsmart your competitors.

We combine data and tech to cut through the noise and deliver a competitive advantage for clients. Our data scientists build models that give our digital experts the insights they need to fuel digital performance. Our custom technology and tools, such as Converged, generate exceptional results with efficiency and scale.

Attention is only traded for resonant experience.

That’s why we use human-led planning and proprietary tech to create digital experiences that connect more deeply with real people and drive superior performance.

About us

With disconnected journeys, endless data, and tighter budgets, modern marketing is more chaotic than ever.

Havas Market breaks through the chaos by helping brands adapt fast and win big through limitless performance.

Disjointed campaigns across channels aren't personal or practical.

That's why we discover impactful moments during real journeys and make them count. Our partnerships with Google, Amazon, TikTok, Meta, and Optimizely allow us to unlock your true growth potential.

Being part of Havas Media Network allows brands limitless opportunities to grow.

With over 9,000 experts based in 143 countries around the globe, we unlock the potential of people and technology to outperform the competition.

Our Clients

Real growth metrics that matter.

Curious Minds, Applied Technology.

Digital success demands human direction and machine precision. Businesses are losing clarity on where to invest for meaningful growth. Pretenders talk tech, innovators deliver. We combine smart minds with powerful proprietary and partner technologies to turn data into action.

We create solutions that re-focus marketing output on actual business value through commercial strategy and advanced data engineering.

Our Partners

Get in Touch

Leeds Office

Blokhaus, West Park Ring Road,
Leeds, West Yorkshire, LS16 6QG

+44 (0) 113 212 1211
[email protected]


London Office

Havas Market UK, 3 Pancras Square,
London, N1C 4AG

+44 (0) 20 3793 3800
[email protected]

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Why run ad campaigns at all in the current climate?

Things continue to evolve quickly and many customers are reassessing digital marketing strategy and spend. For some, the right call may be to pull back PPC and/or programmatic budgets and reallocate spend to CRO, SEO or even reinvest in business continuity. But, right now, most brands we work with at Expert Edge are seeing an increase in Amazon channel sales; and the fastest growing brands are the ones that are continuing, or even doubling up, ad spend.

If your brand can achieve diligent planning, precise strategy, accurate analytics and operational agility the rewards are significant.

Understanding behavioural changes and adapting your approach

Business as usual is a thing of the past. The forward thinking marketing leader is fully engaged with trying to understand how to navigate today’s turbulent waters and what the ‘new normal’ might look like once things settle down. Although the natural reaction is to cut back on spend, we think there is significant upside potential for businesses that can maintain their ad budgets.

In the aftermath of the last recession in 2008, ad spending in the U.S. dropped by 13%. But in 2009 when the recession was still alive and kicking Amazon sales grew by 28%. During this crisis, the trend towards Amazon is even more pronounced and opportunities exist for those bold and agile enough to take them.

Below are some suggestions of strategies to adapt and thrive in times of high ambiguity, based on our own learnings:

  1. Adapt your approach to mirror changes in consumer behaviour and competitor landscape. Tweak your detail page, A+ and store content to speak directly to customers needs, as they stand today, rather than simply listing product features. Also, consider what your competitors are doing and if there are ways for you to expand into their customer base. For example, if you are benefitting from a surge in organic traffic, consider reallocating spend from Sponsored Product to Sponsored Display to grow your share of category without directly cannibalising organic sales. Similarly, if your competitors are groaning under the weight of supply chain pressures, up your Sponsored Brand spend to get a sense of the upside in increased sales.

  2. Adapt your strategies to the changing dynamics of your own business. Whether your business has seen demand decrease or surge dramatically, your supply chain, cash flow and balance sheet are likely to have seen considerable adjustment. In either case, we’ve seen our businesses benefit from rationalising their focus to prioritise the health of their ‘life support’ functions. This means looking at which products are really driving revenue, the characteristics driving those sales (unique features, great reviews, awesome content, etc), the unit profitability of each product sale and how you can rework your product catalogue and/or business operations to increase efficiencies across your range. Once you have identified your heroes (or created new ones), review your ad strategy to focus spend on the best returning campaigns, for the best products using the highest returning tools.

  3. Do the basics and make the most of Amazon’s toolkit. Small changes to campaign tactics can translate to much larger impact on ROAS or ACoS. For example:

    • Use Amazon’s dynamic bidding toolkit to set ‘down-only’ or ‘up and down’ bids allows you to make real time adjustments to campaigns, based on conversion. Since fixed bids require manual adjustment it can be tough for teams to manage effectively, especially given the volatility in CPC, ACoS and ROAS we’re seeing at this time.

    • Evaluate keyword and product targeting performance and remember to set negative product targeting for Sponsored Product and Sponsored Brand to avoid serving on products that don’t drive clicks or sales.

Regularly review campaign strategy based on key metrics and pre-agreed thresholds for ‘good’ and ‘bad’ performance. Tweak the weighting between Sponsored Product, Sponsored Brand and Sponsored Display accordingly and overweight your ‘core campaigns’ (the ones that give you the best return in line with your goals).

Understanding what’s next and how to position your business

Postponing Prime Day was a big signal that Amazon has prioritised achieving an element of stability before running their flagship sales programme. And, doing so without a new date, shows they are unclear about the full impact of COVID-19.

Right now, the trend is positive. We are seeing POs return for vendors, critical category restrictions are being lifted in some areas, Prime delivery estimates are coming in and Amazon FCs appear to be increasing capacity whilst adapting to social distancing requirements.

And Amazon’s strategy to protect customers and sellers during the immediate phases of the crisis seems to be paying off. Traffic numbers have spiked up to 60% and member rates for key programmes like Prime, Fresh and Family have rocketed.

As such, we remain optimistic about the short-term growth potential for businesses on Amazon and are bullish that the effects of positive PR, customer engagement and the broader increase in online shopping will create long-term growth opportunities.

David Jennison, CEO

ExpertEdge was founded by leaders in e-Commerce and is staffed by Amazon specialist employees. We offer a blend of tactical execution support and strategic consulting services to grow your revenues on Amazon. Get in touch if you would like to discuss any of the topics raised in this article or to find out more about what we do.