Havas Market awarded 2024 Amazon Ads Partner Award, Beyond the Funnel Innovation EMEA

Havas Market is excited to announce that they are a recipient of one of the 2024 Amazon Ads Partner Awards. The Amazon Ads Partner Network is a global community of agencies and solution providers that bring together marketing expertise and Amazon Ads products to support advertiser needs. The Partner Network empowers agencies to build their knowledge, engage more deeply with Amazon Ads, and showcase their expertise to advertisers.

The Partner Awards recognise and amplify Amazon Ads partners who use leading-edge methods and creative campaigns to engage audiences and deliver significant business results for brands. This year’s Partner Awards exemplified the quality and effectiveness of the Partner Network.

The competition was fierce, with applicants from 24 countries shining a spotlight on the remarkable innovations shaping today’s advertising world. Judges from the Interactive Advertising Bureau (IAB), Kantar, and Amazon Ads evaluated hundreds of campaigns before naming 31 finalists across six award categories, including:

• Beyond the Funnel Innovation
• Challenger
• New Brand Architect
• Technology Innovation
• Creative Effectiveness
• Global Expansion.

Havas Market helped Viatris shift their sales strategy for CB12 mouthwash on Amazon. Havas Market developed a comprehensive strategy to drive demand and engage new customers, using AMC insights to guide their decision-making. This 360-degree strategy transformed CB12’s market presence over eight months and Havas Market used proprietary audience insights to engage high-potential customers. The strategy delivered a 147% year-over-year (YoY) uplift in Amazon sales and earned Havas Market the 2024 Beyond the Funnel Innovation (EMEA) Award.

Beyond the Funnel Innovation finalists help clients break down budget silos, creating full-funnel campaigns that drive awareness and conversions across the customer journey. “Our partners are dedicated to delivering exceptional results for their clients,” says Amy Armstrong, director of global customer development at Amazon Ads. “With their expertise in Amazon Ads, they have a deep understanding of what it takes to succeed and are singularly focused on optimising campaigns to drive real impact. Their innovation and creativity not only benefit their own customers but also directly shape our solutions that empower advertisers of all sizes to reach new heights.”

As well as winning the Beyond the funnel innovation Amazon Ads Partner award, Havas Market were finalists in the 2024 Amazon Ads Partner Challenger Awards. Havas Market became finalists after helping sparkling water brand DASH thrive in a competitive market from established and new players vying for market share.

With pressure from competitors large and small, DASH needed to maximize every pound spent. Focusing on new-to-brand acquisition, Havas Market employed a versatile blend of ad types to help convert customers, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. DASH witnessed increase in new-to-brand revenue, growth in total revenue, and a decrease in Advertising cost of sale ACOS.